U.S. Social Movements through Biography

CONTENTS OF CURRICULUM UNIT 21.01.04

  1. Unit Guide
  1. Introduction
  2. School Information and Demographics
  3. Rational
  4. The Storm
  5. Two David’s, One Nucleus
  6. New Technology
  7. The Field Operation
  8. Get Out the Vote
  9. Classroom Activities
  10. Appendix on Implementing District Standards
  11. Notes
  12. Bibliography

Mobilizing Change: Lessons Learned from Obama’s 2008 Campaign

Sean Means

Published September 2021

Tools for this Unit:

(Sean Means outside of Houston Texas Campaign Office)

Introduction

The idea of Hope and Change was one of the staples of Obama’s 2008 campaign. However, one would have only been left to simply hope for a change in government if it wasn’t for the intentional campaign strategies applied by his campaign. This campaign was unlike others before as it involved the implementation of technology that continually evolved throughout the ordeal. The campaign connected people from throughout the country from the mountains of Alaska to the beaches in Florida. In a time where it’s sometimes hard for people to believe in government and one another, Obama’s campaign brought people from all types of lifestyles and backgrounds together for one cause that once seemed impossible.  

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