Bibliography
Beckwith, Harry, and Christine Clifford . You, Inc.: the art of selling yourself. New York: Warner Business Books, 2007.
Beckwith & Clifford discuss the art of selling yourself and personal branding. It written in a style that the students will understand, but it is still rich in depth of content.
Boyd, Danah, and Alice Marwick. "Social Privacy in Networked Publics: Teens' Attitudes, Practices, and Strategies." Oxford Internet Institute's "A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society". September 22, 2011. Accessed July 9, 2014.
An exploration of young people and the concept of online privacy. The source includes statistical data and anecdotes.
Deckers, Erik, and Kyle Lacy. Branding yourself: How to use social media to invent or reinvent yourself. Indianapolis, Ind.: Que Pub., 2011.
Branding Yourself is an effective source focusing specifically on the relationship between social media and branding.
Deen, Hana S. Noor. Social media: usage and impact. Lanham, Md.: Lexington Books, 2012.
This is a fantastic source for emerging adults about branding on social media. Specific focus is on the college student, but the content is easily applicable to high school students. It also provides statistical data and historical usage of certain social media platforms which is useful.
Harris, Jennifer, and Elwood Watson. "Oprah Winfrey's Branding of Personal Empowerment." In The Oprah phenomenon. Lexington: University Press of Kentucky, 2007. 277-292.
Though the entire book hints at the pervasiveness of her brand, the chapter most pertinent to the specifics of her approach to branding across platforms is 'Oprah Winfrey's Branding of Personal Empowerment' which would also serve as a great supplement for students to read.
Nerone, J. "Always Already New: Media, History, and the Data of Culture. By Lisa Gitelman. Cambridge: Mit Press, 2006. Xvi."Journal of American History, 2007, 628-29.
This source looks at media as a historical subject the ways that individuals contextualize meaning and how we communicate with each other on these new platforms.
Heltness, Sarah . "Digital Literacy Definition and Resources." Digital Literacy Definition and Resources. http://www.library.illinois.edu/diglit/definition.html (accessed July 31, 2014).
A depth of resources provided by The University of Illinois concerning digital literacy. This is a great resource for teachers to create more fluency.
Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2006.
Valuable analysis regarding changing media and its impact on today's culture is fruitful and directly applicable to this unit specifically for both educators and students.
Lupfer, Elizabeth. "The Ethos of the Internet and a Culture of Innovation." Social Media Today. December 7, 2011. Accessed July 11, 2014.
A source that discusses the philosophy of the internet and media outlets instead of just technological resources. Most pertinent for this unit is the connection of ethos and the world wide web.
Marwick, A. E., and D. Boyd. "I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, And The Imagined Audience." New Media & Society: 114-33.
This source is especially useful regarding audience and the internet. Specifically interesting is the concept of one for all and all for one in the terms of audience because there is an innate lack of context.
McClain, Amanda Scheiner. Keeping up the Kardashian brand: celebrity, materialism, and sexuality. Lanham, Maryland: Lexington Books, 2014.
There is immediate brand recognition of the Kardashians with high school students, so this source is a good starting point to discuss branding and what the Kardashians did in a marketing sense that proved successful.
McNally, David, and Karl D. Speak. Be your own brand achieve more of what you want by being more of who you are. 2nd ed. San Francisco: Berrett-Koehler Publishers, 2011.
The focus of this text is branding continuity and explains brand platforms. Although, there is not much content on social media specifically, it delves into branding through a marketing lens in an approachable fashion.
Norris, Cresta. You.com: manage your online self for profit, image and business success. London: Kogan Page, 2011.
Norris focuses on business and personal branding with a specific emphasis on Facebook, Twitter and LinkedIn. A great deal of adaptation and connection needs to be made to make it accessible for high school students, but it still provides valuable information on one's online persona
Patrut, Bogdan. Social media and the new academic environment: pedagogical challenges. Hershey, PA : IGI Global, 2013.
This book discusses the implications of using social media in the classroom, and although it is specific to higher education, any educator who embarks on incorporating social media in the classroom should consult this resource when assessing risk and how to use it to maximize effectiveness.
Scharrer , Erica . "Making a Case for Media Literacy in the Curriculum: Outcomes and Assessment ." Journal of Adolescent & Adult Literacy 46, no. 4 (2002): 354-358. http://www.jstor.org/stable/40013592 (accessed July 8, 2014).
The source is a fantastic rationale for why media literacy is important in the classroom, and it provides evidence and examples of success.
Social and Environmental Entrepreneurs. "Media Literacy: A Definition and More." Center for Media Literacy. http://www.medialit.org (accessed July 31, 2014).
This source has a great complication of resources concerning media literacy, especially when it comes to defining the tough and large concept of media literacy.
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