Eloquence

CONTENTS OF CURRICULUM UNIT 14.04.04

  1. Unit Guide
  1. Introduction
  2. Rationale
  3. Background on Branding and Social Media
  4. Curriculum Objectives & Anticipated Outcomes
  5. Teaching Strategies
  6. Learning Activities
  7. Appendix: Unit Layout and Sample of Specific Lesson Plans
  8. Sample Lesson Plan
  9. Appendix: Virginia Standards of Learning
  10. Bibliography
  11. Notes

Re-Tweet This: Personal Branding through Social Media is the New Rhetoric of Persuasion

Christina Cancelli

Published September 2014

Tools for this Unit:

Appendix: Virginia Standards of Learning

11.1 The student will make informative and persuasive presentations.

  • a) Gather and organize evidence to support a position.
  • b) Present evidence clearly and convincingly.
  • c) Address counterclaims.
  • d) Support and defend ideas in public forums.
  • e) Use grammatically correct language, including vocabulary appropriate to the topic, audience, and purpose.
  • f) Monitor listening and use a variety of active listening strategies to make evaluations.
  • g) Use presentation technology.
  • h) Collaborate and report on small-group learning activities.

11.2 The student will examine how values and points of view are included or excluded and how media influences beliefs and behaviors.

  • a) Use technology and other information tools to organize and display knowledge in ways others can view, use, and assess.
  • b) Use media, visual literacy, and technology skills to create products.
  • c) Evaluate sources including advertisements, editorials, blogs, Web sites, and other media for relationships between intent, factual content, and opinion.
  • d) Determine the author's purpose and intended effect on the audience for media messages.

11.5 The student will read and analyze a variety of nonfiction texts.

  • a) Use information from texts to clarify understanding of concepts.
  • c) Generalize ideas from selections to make predictions about other texts.
  • d) Draw conclusions and make inferences on explicit and implied information using textual support.

11.6 The student will write in a variety of forms, with an emphasis on persuasion.

  • a) Generate, gather, plan, and organize ideas for writing to address a specific audience and purpose.
  • b) Produce arguments in writing developing a thesis that demonstrates knowledgeable judgments, addresses counterclaims, and provides effective conclusions.
  • c) Organize ideas in a sustained and logical manner.
  • d) Clarify and defend position with precise and relevant evidence elaborating ideas
  • clearly and accurately.
  • e) Adapt content, vocabulary, voice, and tone to audience, purpose, and situation.
  • f) Revise writing for clarity of content, accuracy and depth of information.
  • g) Use computer technology to plan, draft, revise, edit, and publish writing.

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