Curriculum Objectives & Anticipated Outcomes
With a unit focused on persuasion, it is essential that students form a depth of understanding with persuasive techniques and their application to academic forms. Most importantly, however, the students should begin to cognitively and consciously create self-awareness with respect to where and how persuasion exists in their own lives, specifically regarding their relationship with the three designated social media platforms of Twitter, Instagram, and Facebook. Students will acknowledge that the concept of 'buying what one is selling' is age old, and that in understanding the classic academic foundations behind these motivations, one can best comprehend and orient how it functions in their world today. Ultimately, this unit will create a conscious young adult who understands the method and power of platform, audience, and personal branding with both academic and real world applications.
There will be six essential questions within this unit that will serve as the goal and guiding light. In the end, if a student can answer each question with a depth of understanding that includes precise examples and connections to reading and subject matter previously presented, then they have proven mastery over the content. The six essential questions of this unit are: 1.Why is it important to be able to persuade someone? 2. How can we persuade others to accept our ideas when writing, speaking, and engaging online? 3. Why does audience matter when persuading in a public forum? 4. How can we obtain and sustain audience interest? 5. What implications do social media have on my own life, my generation, and future generations? 6. What is my brand?
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