Eloquence

CONTENTS OF CURRICULUM UNIT 14.04.04

  1. Unit Guide
  1. Introduction
  2. Rationale
  3. Background on Branding and Social Media
  4. Curriculum Objectives & Anticipated Outcomes
  5. Teaching Strategies
  6. Learning Activities
  7. Appendix: Unit Layout and Sample of Specific Lesson Plans
  8. Sample Lesson Plan
  9. Appendix: Virginia Standards of Learning
  10. Bibliography
  11. Notes

Re-Tweet This: Personal Branding through Social Media is the New Rhetoric of Persuasion

Christina Cancelli

Published September 2014

Tools for this Unit:

Notes

1. Social and Environmental Entrepreneurs. "Media Literacy: A Definition and More." Center for Media Literacy. http://www.medialit.org

2. Hjeltness, Sarah . "Digital Literacy Definition and Resources." Digital Literacy Definition and Resources

3. "I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, And The Imagined Audience." New Media & Society: 114-33.

4. Ibid

5. Jenkins, Henry. Convergence Culture: Where Old and New Media Collide, 15

6. Quoted in Be Your Own Brand, 7

7. Social Media: Usage and Impact, 204

8. Hana S. Noor Al-Deen and John Allen Hendricks, 211

9. Branding Yourself: how to use social media to invent or reinvent yourself

10. Harris, Jennifer, and Elwood Watson. "Oprah Winfrey's Branding of Personal Empowerment." In The Oprah phenomenon. Lexington: University Press of Kentucky, 2007. 277-292.

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